As I learnt early on, a production unit has certain unwritten codes such as an established system of address. Everyone calls everyone else 'xyz-ji'. This old-world form of 'respectful' address has found much favour in the film industry. It actually helps maintain a certain amount of professional distance and creates an atmosphere where the very politeness of the form of address disallows (to some extent) ugly exchanges. Representatives of departments like make-up and dress are called Make-up dada and Dress dada respectively. The guys in charge of properties (art direction) are clubbed together as Setting dada. (Debashree Mukherjee, 'Making Of Johny Johny, Yes Papa', Sarai)
August 16, 2008
Dress dada
A dress dada is not a preening street goon or a transvestite toughie, it's a respectful Bollywood term for a senior dressman. 'Dada' here is the Marathi word for 'elder brother' and is used liberally on Bollywood sets, as explained in this posting to Sarai:
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