Dhinchak

Anubha Sawhney Joshi defines the quintessential bling word in this ode to upward mobility in Delhi:

Your friends from South Delhi (GK-sheekay, Jorbagh-shorbagh) might use it as a jibe to describe your taste in clothes (fake brands, blingy handbags, nail jewellery), food (naan chholey, butter chicken, kulfi) or music (Punjabiyaan da tashan is probably your ringtone), but you brush it all aside with a casual: Ainvayi bolte rehte hain,saanu ki? You don't really give a damn because you're dhinchak and proudly so!

..Dhinchak is an attitude. It's what makes the kudi from Janakpuri who aspires to be in South Delhi actually get to Sainik Farms. Dhinchak is in the tinkle of the glass bangles and the sparkle of the bindi that she effortlessly teams with bootcut jeans to get noticed. Dhinchak is that quintessential free-spiritedness that makes a Janakpuri ki ladki smile and bullshit her way out of a sticky situation (Sorry, Auntyji, I can't marry your son because he's never going to get me out of this locality! But my cousin Rinkie from Rohtak will suit him perfectly). Dhinchak is her overconfidence as she misspells and mispronounces words, but doesnt stop using them. (I love romantic joner movies like DDLJ). Dhinchak is never a size zero because she wont ever give up on that spot of butter on her aloo ka parantha or fail to gobble the last garma-garam gulab jamun. Dhinchak will always be slightly conscious of her surroundings and her short skirt when she goes to celebrate her anniversary (not birthday) at The Oberoi (in South Delhi,of course), a once-in-a-year affair that will be duly documented on Facebook, except that she will call it Oberois.

(Confessions of a Dhinchak Ladki, Times of India, 20 Dec 2010)