June 01, 2005

Vitamin M

An Indian English colloquialism in which the M stands for money. It can be used as a nudge-nudge-hint-hint euphemism for bribes and speed money, or to cynically acknowledge the factor that makes the world go round. A phrase for greasy babus and elderly Uncles.
Every political leader needs Vitamin M (money) to run a party. If they refuse bribes, where will they raise party funds from! said a police inspector from North Mumbai. (Mid-Day, Dec 27, 2003)
'Sponsorship is very crucial to any sport. It is the very soul,' he emphasised. With the sponsors comes the all important vitamin M, making the sport more commercial to attract more youngsters. (The Hindu, April 15, 2000)
Finally, for practicing pediatrician, aim should be to achieve work satisfaction, peer acceptance, community respect, healthy life and happy family. It may sound philosophical but it is futile to be after 'vitamin M' without achieving other goals. After all we know that storable vitamins are toxic and this is one of them. (Indian Pediatrics, 2005)
Public healthcare needs dose of Vitamin 'M' (Headline in the Times of India, Sep 26, 2001)
As everything is eventually an economic fallout, changing attitudes of the young is a result of that. "We are all craving too much for Vitamin M," says a bright, cool kid. `M'? Money of course! (The Hindu, Jan 6, 2003)

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